Are you a highly skilled practitioner? You graduated from a prestigious university maybe even won a few awards. Naturally, you have invested in yourself and your future and started your new practice but, your growth is slow, if not stagnant. All if not most of your patients came from word of mouth or referral. Now you need a growth engine? In this digital era having a website is crucial to your growth. Sometimes, the websites that are designed aren't built for traffic.
Ever wonder how your competitors are getting noticed and are on the first page of Google. Let's audit your website and design a strategy that works for you to get you what your looking for. Which is more patients.
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Healthcare marketing is essential for any doctor looking to build a practice. While you probably already know the ins and outs of good customer service, it does you little good if you don’t have a constant flow of new patients to take care of. Promoting doesn’t always have to be costly, and there are plenty of ways to get patients without breaking the bank.
Here are five ways to attract new patients.
One of the most important things you can do is establish a strong digital presence. A doctor’s office website should not only look clean and professional but also feature information about your location, contact information, hours, maps etc. It should have at least one blog post up to entice visitors with news on any events or services that might be taking place soon.
Social media networks like Facebook and Twitter are great for getting good content out there so people can see it. You also want to make sure you have Google+ set up as well because everything is ranked on there these days. All these accounts should link together so anyone who sees them will be able
It used to be that getting onto social media was simply a luxury. Today, it’s an essential part of staying in touch with the community around you. As people continue to spend more time online than ever before, they also turn to social media for information about local businesses and healthcare services like yours. Make sure your practice is on Facebook, Twitter, Instagram, or whatever platform younger users are using by posting pictures of office events or simple updates about how many patients seen today. Your professional headshot will do just fine for this kind of post.
If you don’t feel comfortable thinking of yourself as the type of person who would be readily accepted by Facebook. There's no way around it, the days when word of mouth was enough to get your patients are long gone. Instead, you must be able to get social and learn digital marketing to draw them in. Having a professional website, a well-written blog, and the ability to post on social media sites is key to bringing in patients to grow your business. Remember, there are tons of doctors out there, you must show that you are different and better than the rest. If you're unsure of your capabilities when it comes to marketing, there are plenty of companies out there who will take over that role for you.
When reaching out to your new patients you need to understand who they are first. Finding the right audience for your business isn't as hard as you might think. Take a look at your office records, then take note of the following: location and profession of existing patients, Gender, Age, and any other identifying factors. This data will help you find the best the best marketing techniques to target the patients you want to bring in.
Though this should be a no-brainer, it bears saying. If you want to attract new patients to your practice, then you need to give quality service and care to the patients you already have.
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These are just some tips to help bring patients that you can follow. A thing to remember is, Marketing is important but not as important as great patient care.
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